Forty years
in agencies.
Now we ship
the technology.
We build the technology behind modern agency work. AI products, campaign systems, workflow automation. Three lines: Forge, Masthead, Orbit. One Lab that ships 14 builds a week, on the date the board was promised.
A studio that operates like a venture firm.
Two voices, one workshop. We engineer AI products and digital systems for clients who need it shipped, and we build our own products in the same room. Forty-plus years combined inside MENA agencies, fifteen building software and AI infrastructure. Now in Barcelona. Working MENA, EMEA, and beyond.
“Two voices, one workshop, one way of working: research rigor, deadline urgency, prototype to production.”
Three ways we ship. Three names.
We don’t sell hours. Each line of work has a product name, a shape, and a price, because agency work that doesn’t have those reads as staffing, not as building.
Where we’ve shipped.
What we know.
Three verticals where we’ve done the work and know the shape of the problem. Same studio, same Forge / Masthead / Orbit lines, vertical-specific patterns.
Work, in detail.
Every case study includes the brief, the four phases, real metrics, and the client’s words. No hero numbers without receipts.
“A sister brand that reads nothing like us, on the same chassis.”
Almost Impossible Agency is AAL's editorial sister brand. Different voice, different palette, different buyer, shipped on the same Masthead platform as this site. All four modules: Design, CMS, AEO, Evolve.
“PII redaction that never leaves the client.”
Obscura is AAL's open-source PII redaction tool for ChatGPT prompts. 100% local execution, 56+ entity types detected, zero bytes leak to the wire. Built in a Forge sprint, released under MIT. The case study for how Forge ships FOSS that clients can adopt internally before paying for the SaaS version.
A premium website that doesn’t need a developer after launch.
We built Masthead to take a ten-year-old agency into the 2020s. Now it ranks #1 in ChatGPT for its niche, scores 100 across the board on every Lighthouse audit, and hasn’t needed a developer for a single content update since launch.
The answer engine audit.
Scan. Score. Fix. What AI engines see when they look at you, and what to do about it.
Beacon.
Beacon is what came out of running AEO audits for ourselves. A three-layer product: open-source scanner, free visibility score, paid engagement to fix what the scan finds. Built in the Lab, shipped on this site.
Things we’re
running this week.
We ship 14 builds a week, on average. Some become products, some become posts, some get parked. Either way, the bench keeps moving, and that’s why client work doesn’t stall.
“The same bench builds for ourselves.”
Things we’re building
for ourselves.
Two commercial products born inside the studio. One bootstrapped and live, one raising and in private beta.
Tell us what you’re trying to ship. Or just say hi.
Forge and Masthead are booked by sprint slot. Fractional CTO, speaking, SEO, and redesigns work on a rolling basis. We respond within 24 hours either way.