We publish what we’d want to read.
AEO deep-dives, craft notes from shipping SaaS solo, and the occasional opinion on why agencies keep losing to small teams. Written by the founders. No ghost-writers.
The 75-point line: why your AEO score matters more than your SEO score now.
Google’s AI Overviews and ChatGPT’s browsing mode use different signals than traditional search. If your site scores below 75 on Beacon’s rubric, you’re invisible in AI-answer surfaces, regardless of how well you rank on Google. Here’s the rubric, the math, and what to fix first.
More from the journal.
Why we don’t do retainers.
Retainers are the agency default. Fixed-scope engagements are the AAL default. Here’s the honest math on why the incentives break the moment you go monthly.
14 builds a week. What that actually feels like.
We ship 14 builds a week, on average. This is the central claim on the homepage. This is the honest version: what Monday looks like, what we cut, and what that does to weekends.
What MWC 2026 actually cared about.
Second year speaking at MWC on AEO. The questions have changed. The audience has changed. Here’s the shift I’d optimize for if I were writing a B2B site in 2026.
How we built Obscura (local-first PII redaction).
Architecture notes on Obscura: why local-first matters for PII, how we kept the model offline, and why we open-sourced it instead of shipping another SaaS.