One studio. One workshop. One way of working.
A Barcelona studio that builds software on 50 years of agency judgment, for clients and for ourselves, across MENA, EMEA, and beyond.
Two founders. Full ownership of every build.
Joseph “Jobi” Bihag
CO-FOUNDER · CEO · CREATIVE DIRECTION30+ years across MENA agencies and editorial design. Joseph leads creative direction on every Masthead build: the visual language, type system, and editorial sensibility that makes AAL clients look nothing like their competitors.
Braeden Bihag
CO-FOUNDER · CTO · ENGINEERING15 years shipping production systems solo or near-solo, plus 10 inside the advertising industry. Engineer behind ImpossibleOS and the technical backbone of every Forge build. Speaks at MWC two years running on getting found by AI search, which is how Beacon got built.
Four principles we don’t compromise.
Small team, big surface.
A small team ships what ten usually can't, with no handoff between strategy and execution. The founders are the team.
Production from day one.
Every sprint lands on a reachable URL. We ship products, not proofs-of-concept.
Built from scratch, not from a template.
Every site starts with a brand brief, not a theme. Every CMS is modeled to the client's actual editorial.
Skin in the game.
Equity when it fits (Orbit), fixed scope when it doesn't, retainers only on Masthead Evolve. On the hook for outcomes, not hours.
“One workshop, one way of working: research rigor, deadline urgency, prototype to production. Built inside MENA agencies, now shipping software from Barcelona.”
Let’s ship something.
Two sentences on what you’re building and why now. We respond within 24 hours, usually with a pointed question.