Every page on this site.
Find our services, products, writing and studio information in one place.
01
HOME
The front door.
02
SERVICES
Build services, audit and scope.
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Forge
Physical products · Agency software · Creative pipelinesPhysical products
Connected objects, hardware and prototypesAgency software
Custom tools for your team’s workflowsCreative pipelines
Generation, human review and deliveryMasthead
Websites built from scratch · CMS · AI searchOrbit
Build it with you for a stakeFree audit (Beacon)Live
AI-search readiness · Free scanPricing
Fixed scope, fixed price03
WORK
Shipped products and case studies.
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Lab
Studio products, experiments and open-source toolsMarginIQLive
Agency knowledge, pricing and proposalsPulse
Audience interpretations and backlash risks · In developmentCase studies index
All shipped case studiesAlmost Impossible Agency case study
Almost Impossible Agency · Masthead build · content migrationObscura case study
Local-first PII redaction · FOSS · MIT04
INDUSTRIES
Verticals we ship for.
05
WRITING & TALKS
Field notes and conference appearances.
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Journal
AEO deep-dives, craft notes, founder writing · 7 postsSpeaking
Talks and speaking enquiriesThe 75-point line: why your AEO score matters more than your SEO score now.
Why we don’t do retainers.
14 builds a week. What that actually feels like.
Solo-preneur delivery math (it’s not pretty).
Masthead vs. Ghost vs. Sanity. Which CMS wins AEO?
How we built Obscura (local-first PII redaction).
What MWC 2026 actually cared about.
06
STUDIO
Who we are.
Machine-readable index: sitemap.xml